Want to experience special dishes made with familiar ingredients?Learn how to eat flower crabs raw! Learn how to keep chicken moist without oil! These are beloved delicacies among locals and nourishing foods for the body. Discover unique Korean treats that are so delicious they’re called ‘rice thieves’, such as ‘gejang’ (crab sauce) and ‘dakhanmari’ (whole

What is Korea like in spring, summer, autumn and winter?One of Korea’s charms is its distinct four seasons: spring, summer, autumn and winter. Each season offers a completely new landscape and atmosphere, providing travellers with a unique experience depending on when they visit. Just as the moods and scenery are distinctly different in each season,

Enjoying Gamaek when the wind blows?Seoul’s vibrant nightlife isn’t just about clubs. There’s also the simple, heartwarming Korean drinking culture known as ‘gamaek’. Short for ‘gagye macju’ (shop beer), gamaek is a unique Korean tradition of enjoying beer and simple snacks at ordinary neighbourhood supermarkets or corner shops. Believed to have originated in Jeonju in

A Seoul City Fandom RoadmapThe power of K-culture is now known worldwide! Boasting tremendous influence beyond K-pop, it encompasses K-dramas, K-food, K-beauty and much more besides. Among the many tourists visiting Korea, K-culture enthusiasts are growing in number in every field — so diverse that visitors are bound to love at least one “K” genre.

In Search of the Gimbap Eaten by K-Pop Demon Hunters Rumi, Gimbap CuratorGimbap – the ultimate combat rations and soul food, replenishing the powerful energy needed for demon hunting! The round, cylindrical food that Rumi shoved into her mouth in the Netflix animation K-Pop Demon Hunters is none other than gimbap! It’s often mistakenly called

Why are there only foreigners at Gwangjang Market?Gwangjang Market is widely known as one of Korea’s most famous markets and is renowned for its abundance of delicious food. However, as its popularity has grown, various rumours and controversies have begun to spread, namely regarding overcharging. Due to the sheer number of visitors and its immense

What’s the best way to experience Korea’s traditional markets?Discover must-try experiences and market highlights, including recommended activities, restaurants and food.Put those flashy malls and trendy shopping streets to one side for a moment. This is where you can experience the true spirit of Korea. The real fun of travelling in Korea is to be found