Hongdae Station is Seoul's vibrant hub of youth and energy where art, fashion, music, and a unique street food culture blend together. The diverse sights and charming shops scattered throughout the streets are like a living, breathing work of art, making it impossible to stop walking.  

Hongdae is especially packed with unique spots that offer a glimpse into the sensibilities of Korea's Gen Z. Step off the beaten tourist path and explore distinctive spaces that locals love, experiencing true Hongdae style. In Hongdae, every moment becomes a special memory: experiencing, tasting, and enjoying it all.

✅ Morning (10:00 AM - 1:00 PM)

• 10:00 AM - 11:00 PM : Moment Coffee

Start: Brunch at Moment Coffee near Exit 1 of Hongik University Station

Experience: Enjoy a yakipang brunch set in this cozy and charming cafe.

Moment Coffee Branch 2

🗺️ Address: 29 World Cup Buk-ro 4-gil, Mapo-gu, Seoul

🍽️ Signature menu items:

Yakibread Set: ₩14,000

Mushroom Bread Set: ₩14,000

Americano: ₩5,000

⏰ Hours: Daily, 10:00 AM - 10:00 PM

This charming cafe has a cozy Japanese-style atmosphere and cute menu items. The interior is decorated with wooden furniture and character goods, giving it a quaint feel. Compared to the bustle of Hongdae, it's a quieter spot, perfect for light conversation over brunch. The menu has English descriptions, and you can enjoy the unique experience of baking your own bread on a charcoal grill.

• 11:00 AM - 12:00 PM | Fix Yeonnam

Travel: About a 7-minute walk from Moment Coffee.

Experience: Capture the excitement of travel with special themed photos.

Fix Yeonnam

🗺️ Address: 44 Yanghwa-ro 23-gil, Mapo-gu, Seoul

💵 Price: ₩4,000 per photo. Price varies by theme.

⏰ Hours: 24-hour unmanned

💟 Instagram: https://www.instagram.com/pixx.yeonnam/

It's a great place to take selfies, and it has a distinct vibe compared to the many unmanned photo booths in Hongdae. Its wood-toned concept is clear, and its special feature is taking themed photos inside boxes. The first floor has double and mini cubes, while the second floor has triple cubes, allowing photos from various angles. Use the provided keychain maker to keep your best shots!

• 12:00 - 13:30 | Lettre

Travel: About an 8-minute walk from Fix Yeonnam.

Experience: Visit the Lettre perfume workshop for a refreshing change of pace. Create your own perfume, experience the sensory workshop culture, and take home a special souvenir.

L'Etre

🗺️ Address: 22-8 Sinchon-ro 4-gil, Mapo-gu, Seoul

⏰ Hours: Daily from 12:00 PM to 9:00 PM (last class at 8:00 PM)

💵 Admission & Prices:

My Own Perfume Class: 50ml ₩33,000, 100ml ₩43,000

Niche Perfume Class: 50ml ₩43,000, 100ml ₩53,000

Vegan Perfume Class: 50ml ₩50,000, 100ml ₩60,000

It's more than just a perfume shop; it's a perfume workshop where you can become a perfumer and create your own unique fragrance. Choose and blend scents from a variety of essences to craft a perfume that is uniquely yours. Private classes ensure a personalized experience. In addition to perfumery, various classes are available, including making diffusers and room sprays.

✅ Lunch (1:30 PM - 2:30 PM): Exploring Ho